Green Way™ Announces $250,000 Sponsorship by ABSOLUT

Green Way™ today announced its first major corporate sponsor, ABSOLUT, who is donating $250,000 from the profits of Absolut Los Angeles, a limited-edition, city-inspired flavor honoring the City of Angels.

Green innovation begins with Green Way’s commitment to transform a street in West Los Angeles into a “Green Street.” The green street will transform the street, curb, sidewalk and parkway so that rainwater and other polluted water is naturally cleaned before flowing into the Pacific Ocean, and brings beneficial nature back to urban dwellers.

With this announcement and support, Green Way will begin the planning and outreach process necessary to work in a collaborative manner with the local residents and community to create not only a green street but a “green way” of life for the people who live there too.